Founded in 1927, Cassina launched industrial design in Italy during the 50s by taking a completely new approach which saw a shift from handcraftsmanship to serial production.
The company was pioneering in the way that it showed a striking inclination for research and innovation, combining technological skill with traditional craftsmanship. For the first time important architects and designers were involved and encouraged to envision new designs to be transformed into projects, a characteristic that still distinguishes the company.
Today Cassina continues to represent new ways of living, offering complete and harmonious settings that bring together the best of contemporary design.
From 7th to 15th December 2019, Cassina PopUp Store on 31 Thurloe Place, London SW7 2HQ will display a vast selection of new Cassina products from previous collections at exceptional prices.
Expect finds including Cab chairs by Mario Bellini – with and without arms; LC4 Chaise Longue , LC2 and LC3 armchairs and sofas by Le Corbusier, Jeanneret and Perriand; the Feltri armchair by Gaetano Pesce; Naan dining table by Piero Lissoni, Mister Sofa by Philippe Starck and the Beam Sofa System by Patricia Urquiola all at a great value.
The store will be opened Monday to Saturday, 10-6pm and on Sundays 12-5pm.
During the same period, the Cassina showroom on Brompton Road will also offer great deals on display furniture as well as on new orders, including the newly launched suspension lamps from the Cassina Lighting Collection.
Don’t miss a unique chance to own a piece of design history, purchased at a fraction of the original price.